By way of Explosm.net, I have learned of an initiative named "Pink For October". It's an awareness thing for breast cancer.

Let's face it: breasts rock. By helping to raise awareness for breast cancer, you can help the women of the world and maybe they'll feel compelled to reward you for your efforts in a way that involves the very organs we're striving so gallantly for to protect.

In closing, any man who doesn't want to support breast cancer research is gay, so:

DO YOUR THING AND MAKE YOUR WEBSITE PURDY AND PINK.